TNNA Updates

March 2025

Industry Survey – Help Us Gather Important Data!

We've been hearing from shop owners that you’d love more insights into how the industry is doing. To help with this, TNNA is teaming up with Management One to conduct a nationwide survey of local yarn stores. Our goal is to gather meaningful data about how LYS businesses performed in 2024 compared to 2023.

We’ll present our findings at H+H Americas in Chicago this May, and if you can’t attend, TNNA members will receive the full report afterward.

Your input is crucial! This survey is completely confidential and anonymous, so please answer as accurately as possible. The better the data, the more valuable our report will be.

Deadline: Friday, March 28

Please help us spread the word—forward this to other yarn shop owners! Thank you for participating and for helping us support our industry. We'll use the data to glean ideas for helping the industry. 

Link to the survey. 

If you own a shop, please be sure to fill out this survey. 

April 7 – H+H Preparation Day (Virtual Event)

Attending H+H Americas? Join us for a full day of expert insights to help you navigate the show and maximize your experience. Hosted by Cynthia Spencer, President of TNNA, this event is packed with valuable strategies.
 Register here: How to Have a Good Show

Schedule (All times Eastern):

 Noon – 1:15 PM | How to Have a Good Show

• Darrin Stern will cover show layout, meetups, and event highlights.
• Panelists Ann Miner, Carrie Jensen, Lisa Ellison will share insider tips.

 1:30 – 2:30 PM | Creating a Customer Avatar

• Sunni Scrivner will help you identify your ideal customer and tailor your inventory.

 2:45 – 3:45 PM | How to Plan Your Buying

• Melanie Melton (Management One) will cover smart inventory strategies to prevent overbuying.

 4:00 – 5:00 PM | Local Yarn Store Day Promotions

• Stephanie DeSauliers will provide tips on boosting sales and engagement for LYS Day.

Don't miss this opportunity to prepare for H+H and LYS Day!

May 6-9 – H+H Americas Trade Show

TNNA is proud to partner with H+H Americas for the 2025 wholesale trade show, taking place at the Donald E. Stephens Convention Center in Rosemont, IL.
 Conference begins: Tuesday, May 6, 2025
 Trade show dates: Wednesday, May 7 – Friday, May 9, 2025
️ TNNA members register free! 

Please consider joining TNNA this year to support the work of the organization. Sign up for our newsletter to get all the latest news!

We have ongoing classes! Please look at our "Shop" page to sign up!

And if you want a Local Yarn Store Day pin, get that taken care of ASAP.