Our aim in producing Starting Out Right is to provide you with an important tool for operating a

successful needlework store — basic information about the industry. We cannot stress enough that

the information and recommendations included in this publication have worked for many retailers,

but every store will be different because of location, customer base and product mix.

Only you will ultimately know what works for your company and your customers — by listening

to them, staying on top of industry products and trends, attending trade shows and participating in

your trade association, talking to your reps and suppliers, and keeping up with industry publications,

surveys and statistics.

The National NeedleArts Association wants you to start out right and run a successful and

profitable store.